Clickback MAIL - Advantages of Email Marketing
Why Email Marketing with Clickback MAIL?
During the last few years, email has become an important strategic tool, used by forward-thinking marketers to build and maintain strong relationships with their customers and prospects. Smart business owners are also recognizing the value of email marketing - it provides a significantly better response rate at a much lower cost than other types of direct marketing, while helping to reinforce your company’s brand and corporate image. Innovative companies are proving that email marketing is an incredibly cost-effective tool that fosters better one-on-one customer relationships, trust and loyalty.
The value of email marketing extends further than the business-to-consumer realm. In business-to-business markets, it's crucial to keep your company and products at the "top of the mind" with key prospects - so when they're ready to buy, you're the company of choice to go to.
| Simple |
The simplicity of email marketing has quickly made it one of the most powerful mediums of choice by marketers today. |
| Quick |
Both Text and HTML messages can be viewed quickly, making email an appropriate medium for users regardless of their internet connection speed. |
| Popular |
Most active Internet users use email at least once a day. As a submission is deployed, tracking is initiated from the first click. |
| Efficient |
Customers are not only able to read email 24/7 when they want, but they can also choose topics or products of interest by clicking on the message hyperlinks. |
| 2-Way Interaction |
Traditional marketing does not allow the recipient to interact with the marketing piece. With email marketing, the person can immediately reply, link to a website for more information, or complete a contact form, therefore interacting with the email. |
| Designer Friendly |
Clickback MAIL was developed with the “professional marketer” and his needs in mind. It is flexible to handle any text or HTML email messages that a designer creates. |
| Powerful Segmentation |
Integrated patent-pending technology provides data-mining from email messages called “Interest Segmentation”. This technology can be used to develop specific lists of recipients for specially targeted email marketing campaigns. |
| Routable |
The ability to forward an email to friends or colleagues is only a couple of clicks away, creating enormous "viral marketing" opportunities. |
| Targeted |
You can send a unique message(s) to groups of specific customers, allowing you to target your customer quickly and effectively. |
| Personalized |
Key customer information (i.e. name, interests, address, age) can be integrated directly into the message content and subject line. |
| Trackable |
Email delivery and recipient interactions are tracked, allowing for data collection, mining and analysis. |
| Economical |
Email is undoubtedly the least expensive medium for achieving customer acquisition, retention and relationship management. |
| Customizable |
Clickback MAIL is configured based on your specific company needs and is scalable to grow with your company. |
| Return on Investment |
Permission-based email marketing can improve the ROI of all of your marketing programs. In order to be successful, you must communicate with your customers continuously. This can be done in many ways, including sales calls, direct mail and trade shows. Obviously, all of these methods have high costs associated with them, but email marketing is easily more cost effective than any other vehicle used for customer acquisition and retention. |
| Online Database Forms |
Clickback FORMS can be integrated into Clickback MAIL allowing you to capture valuable marketing data from surveys, inquiries, or contests. Clickback FORMS provides you with a “Hacker Proof” solution to collecting information from you website. Examples and more information pertaining to Clickback FORMS can be found at www.clickbackforms.com |
