Clickback MAIL - Frequently Asked Questions (FAQ)

Is email marketing expensive?

Email Marketing is the most cost effective means of communicating with your customers and your prospective customers.

What is hosted software?

Hosted Software or Software as a Service(SaaS) is a model of software delivery wherein the software company provides maintenance, upgrades, daily technical operation, and support. The client accesses the software securely through the Internet using a web browser.

Do I install it on my computer?

No. There is nothing to install on your computer. As long as you have an Internet connection and a compatible web browser you are ready to go.

Who makes the software and is it reliable?

Netstart is the developer of the software. The company has over 11 years of experience in the market place. The software is continually monitored, upgraded and tested by our technology department and has been proven to be fully reliable.

Do I manage the email marketing or do I pay someone to?

The software was designed to be easy to use. However, if you do not have the time or resources to self-manage your email marketing submissions, please speak to your software reseller about the“manage submission services” available to you.

What do I need to get started with email marketing?

You will need a list of customers/opted-in email recipients to mail to and a text or HTML message that you want to send. A lot of first time users will use elements from their website to start. As companies grow, many will have professionally designed email message templates created for them.

Who designs the email messages?

Most software resellers of Clickback MAIL will offer graphical design, email consultation, and managed submission services as part of their offerings. Please ask your design firm for more information regarding this topic.

How do I get email addresses?

There are a variety of ways you can build your email lists. Any current customer or member is considered opted-in and therefore the start of your list. If your company or organization offers newsletters or promotions, a website sign-up tool such as Clickbuilder can help quickly build your list. Alternatively surveys, contests, or any web-based form (Clickback FORMS) can also be used to collect email addresses. Business-to-consumer (B2C) lists can be purchased from reputable marketing research firms. Business-to-business (B2B) companies that operate in specific industries or sectors can often market with discretion directing industry insiders without being labeled as a spammer.