Clickback MAIL - General & Software Features

Web-based Software

There is no software to install on your computer, no hardware to purchase, servers to configure, and no onsite IT department required. There is no need to download complicated software patches or updates, you will always be on the latest version. You have access to the software from anywhere in the world through an internet connection and SSL enabled browser.

Segmentation and Targeted Submissions

The right message, the right customer at the right time is the goal of any marketing campaign. Clickback MAIL will help you identify and segment customers in to groups so you may send personalized, targeted and meaningful messages to them.

Creative Message

Reinforce your marketing message through creative email campaigns that are consistent with your brand's image. Clickback MAIL messages can be created either with our "Point and Click" HTML editor or can be imported from a professional designer.

20+ Submission Reports

Email marketing is not only powerful and cost effective it also provides the unique opportunity to be tracked with great accuracy. You no longer have to wait for weeks or months to view the results of your marketing efforts. Reports are created live, giving you the feedback instantly and the information necessary to react and make any changes for subsequent campaigns. Track opens, clickthroughs, forwards, opt-outs, new additions and more.

Reliable

Clickback MAIL has never been blacklisted ensuring your communications with your customers are received.

Flexible Message Types

Clickback MAIL can send both HTML and Text based messages to your recipients allowing their email software to determine which to view.

Designer Friendly

Clickback MAIL was developed with the “professional marketer” and their needs in mind. It is flexible to handle any text or HTML email messages that a designer creates. Upload professionally designed messages from your graphic designer(s), or from industry leading HTML editors, such as Macromedia Dreamweaver.

Support

Our support team is second to none with an indepth knowledge of our product.

Security

Access to the software is based on a valid user name and password, protected via SSL 128 bit encryption. Your data is protected behind bank grade security so you may sleep at night.

Macintosh Friendly

Clickback MAIL is compatible with Macintosh computers running FireFox web browsers.

Message Personalization

Key customer information (i.e. name, interests, address, age) can be integrated directly into the message content and subject line.

Submission and Campaign Reporting

Real-time reporting capability gives you detailed feedback about your submissions and campaigns. Reporting is the most significant feature that differentiates standard from professional email marketing software. The real-time interaction between your email messages and your clients is converted to statistical data that you can use to improve client relationships and revenues for your company.

Full Feature Editor

Clickback MAIL’s “ HTML Editor” has all the functionality you could ever need. The interface buttons resemble Microsoft Word making it easy to learn and use.

Behavioral Segmentation Reports

Provides the marketer the ability to generate reports and “targeted recipient lists” based on how recipients interacted with each hyperlink within an email message for single completed submission. Can be useful for marketers as well as designers to understand what is getting the readers attention and creating the most clickthroughs. Also valuable for the marketer to create “targeted lists” of email recipients with similar behaviors. (Note: Not included in Clickback MAIL Lite)

Interest Segmentation Reports

Provides the marketer the ability to generate reports and “targeted recipient lists” based on recipient’s interest in a product line, specific products, a topic or any Marketing Keyword that has been configured in Clickback MAIL. (Note: Not included in Clickback MAIL Lite)

List Cleaning

Clickback MAIL can verify if an email address is healthy and/or even if it exists, before sending your campaign.

Test Queues

Quickly send out “test messages” to your team or your clients for a quick quality control check before sending it out to the masses.

Paste From Word

Create your newsletters or marketing materials right in Word and copy and paste it directly into the Clickback “HTML Editor” using the “Paste From Word” button. The paste from Word button will remove any unwanted Word formatting substituting it with proper HTML tags.

Schedule Your Mailings

You can create your message and schedule it to be sent the next day, the next week or the next month.

Clickthrough Reports

Our overlay report will not only show you what links in your messages were clicked on, but also provides how well a link performed as a percentage of the total links clicked. (Note: Not included in Clickback MAIL Lite)

Clickbuilder Sign-up Tool

Build your own recipient list with Clickback MAIL for free! Add a ClickBuilder Sign-Up Tool to your website inviting visitors to subscribe or sign up to your newsletters.

Image Library

Store your images in your own image library for your email marketing messages.

Interest Segmentation

Interest Segmentation is based on actual customer behavior towards a product/service. We track this as an “interest” they have expressed through an interaction within the email. We then can create a list based on all who have expressed interest in product/service/topic X, and send them a special targeted email. Interest Segmentation can be applied to a single email submission or to an entire campaign. (Note: Not included in Clickback MAIL Lite)

Smart Email List Importing

Upload or import any comma separated values (.csv)  files from any software that offers an export feature. Clickback MAIL will analyze your list and will not import duplicate emails. It will report back if any problematic email addresses exist in your list. Some popular examples are; Outlook, Maximizer, Goldmine, ACT, QuickBooks, Simply Accounting, etc.

SafeRemove Opt-Out

SafeRemove Opt-Out is a guaranteed way to allow your recipients to self-manage and remove themselves from your lists. SafeRemove automatically attaches to the bottom of all sent messages and visually includes the recipient’s email.

Creating messages from scratch

is simple with the included “Pick-and-Click” editor to create your own email messages, no HTML knowledge is required. Or switch the tool into HTML mode and copy professionally designed HTML messages directly into the editor.

Create messages from pre-designed templates

Your designers can create HTML messages for your campaign with the Clickback “HTML Editor”. No design or HTML knowledge required, just click on the template, modify it in the editor and save for submission. Grab the readers attention by inserting pictures, logos and modify text content.

Copy an existing Clickback MAIL message

Simply select your previously sent message, click copy and the message is instantly copied into the Clickback “HTML Editor” for you to modify and/or save for a new submission.

The Microsoft Word "Copy Function"

Creatre messages from any existing or new newsletter, promotion or document created in Microsoft Word. Simply select the whole document, click copy and then use the "Word Paste" button in our editor. It will automatically strip any un-friendly Microsoft tags and you will be left with clean HTML content with all of the formatting retained.






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